Founder & CEO
Mother · Entrepreneur
Rooted in Nature, Built for Truth
"What you put on your body should be as pure as what you put in your heart."
Liv TruSelf Ventures brings Malaysia clean, vegan, Ayurvedic wellness — curated from India's most trusted natural brands, and built on the belief that what we put on our bodies should never harm our bodies, our families, or our planet.
Liv TruSelf Ventures
Live True · Live Well · Malaysia
OUR VALUES
What We Believe
Hover to learn more — these are choices we make every day.
Ayurveda
Ancient
Wisdom
5,000 years of plant knowledge — herbs and oils chosen for their gentleness, not their novelty.
Veganism
Pure Plants,
Only Plants
No animal ingredients. No testing. An unconditional promise kept with every single batch.
Ahimsa
Harm Nothing,
Honour All
Non-violence in every ingredient sourced, every relationship held, every choice made.
Sustainability
Gentle on
Earth Always
Biodegradable formulas, minimal packaging. What returns to the earth should leave it richer.
Ethical
Fair in All
We Do
Transparency with ingredients, fairness with farmers, honesty with every person who trusts us.
Women Empowerment
Rising
Together
Founded by a woman who dared to begin. We celebrate and support every woman who chooses purpose.
Honest Wellness,
Curated
with Care
Liv TruSelf Ventures is Malaysia's home for clean, vegan, Ayurvedic wellness. We exist because too many families were choosing between products that worked and products that were honest about what was inside them — and we believed no one should have to choose.
Every product we carry is sourced from India's most trusted natural and organic brands — formulas built on Ayurvedic wisdom, free from sulphates, parabens, and synthetic fragrance, and never tested on animals. We hold our partner brands to the same standard we hold ourselves: vegan, ethical, biodegradable, and honest on the label.
"We don't just distribute products. We curate trust."
Among the brands we carry is Rustic Art, a natural skincare house founded by Sunita Jaju — one of many women-led, purpose-driven brands we are proud to bring to Malaysian homes. As we grow, we continue to seek out more brands like it: founders and formulas we believe in, rooted in sustainability, organic integrity, and genuine care for the earth.
Built on the principles of Ayurveda, veganism, Ahimsa, sustainability, ethical business, and women empowerment — our mission is to make clean, safe, and environmentally responsible products accessible and affordable for every Malaysian family.
Consciously Curated. Ethically Sourced
You Deserve To Choose Pure
Built from Grief, Grown through Grace
For close to two decades, our founder built her career in Panasonic's manufacturing division, leading large teams in a fast-paced and demanding corporate environment — a stable, successful career by any measure.
"Yet deep inside, I often wondered if there was more I was meant to do."
The loss of her father became a moment of awakening — a reminder that life is precious, and time with loved ones irreplaceable. For the first time in years, she gave herself permission to ask:What kind of life do I truly want to create?
A journey to India introduced her to homegrown brands built on natural living and conscious consumption — and a growing conviction that families deserved safer choices, free from chemicals and adulterated ingredients.
"What started as a personal search soon became a purpose."
That purpose becameLiv TruSelf Ventures.
18+
YEARS CORPORATE
2
BRANDS CURATED
MY
MALAYSIA-WIDE
Founder & CEO
The Heart Of Home
A Legacy of Grace
A Note from the Heart
I did not set out to build a business. I set out to find something true — for my children, for myself, and for the families around me who deserved better than what the market was offering.
When I lost my father, something shifted. The certainty of a corporate career felt suddenly small against the vastness of time, love, and purpose. I gave myself permission — for the first time in years — to ask what I truly wanted to create.
What I found in India was not just a collection of products. It was a philosophy. A way of living that honoured the body, respected the earth, and held tenderness for all living beings. I knew then that I wanted to bring this to Malaysia.
Beyond creating products, I am passionate about empowering women to pursue their ambitions with confidence and purpose. I hope my journey inspires every woman who reads this to believe in her potential — and to know that it is never too late to live true.
Ayurveda
Ahimsa
Women Empowerment
Sustainability
With love and purpose,
Founder, Liv TruSelf Ventures
Lighter on the Earth, Always
From biodegradable formulas to minimal packaging, our environmental commitment is a practice — not a promise.
0
ANIMAL TESTING
Cruelty-free stage
100%
BIODEGRADABLE
No harm to water
30%
LESS PACKAGING
Concentrated formulas
CO₂ TARGET
CARBON NEUTRAL
Delivery targets