Founder & CEO
Mother · Entrepreneur
Born from Reflection, Grown through Grace
For 17 years, I built my career in the corporate world, guided by discipline, integrity, and purposeful leadership. Yet, life had a different journey waiting for me.
Yet deep inside, I often wondered if there was more I was meant to do.
The passing of my father became a profound turning point, reminding me of the importance of family, conscious living, and finding purpose beyond professional success.
With my husband as my pillar of strength, his unwavering encouragement gave me the confidence to step away from corporate life and embrace a path closer to my heart.
During my travels through India, I discovered the timeless wisdom of Ayurveda, the simplicity of natural living, and the philosophy of Ahimsa — compassion towards all living beings.
What began as a personal journey gradually became a vision: to make honest, natural, and environmentally responsible personal care accessible to Malaysian families.
And so, Liv TruSelf Ventures was born.
Today, we thoughtfully curate purpose-driven brands that share our commitment to Ayurveda, ethical business, sustainability, and conscious living.
What began as a personal journey gradually became a vision: to make honest, natural, and environmentally responsible personal care accessible to Malaysian families.
And so, Liv TruSelf Ventures was born.
Today, we thoughtfully curate purpose-driven brands that share our commitment to Ayurveda, ethical business, sustainability, and conscious living.
We don't just distribute products. We curate trust.
18+
YEARS CORPORATE
2
BRANDS CURATED
MY
MALAYSIA-WIDE
Founder & CEO
A legacy of Heart
The heart of Home
A moment of joy
Kuala Lumpur, Malaysia
A Note from the Heart
Dear Friends,
As a mother, I believe the choices we make today shape the world our children inherit.
At Liv TruSelf Ventures, we believe caring for ourselves should never come at the expense of another living being or our planet.
Every brand we curate reflects our commitment to honest ingredients, ethical practices, and environmental responsibility.
I am especially passionate about empowering women-led businesses and supporting founders who believe that success is measured not only by growth, but by the good we create.
My hope is that Liv TruSelf becomes more than a name you trust for natural skincare. May it inspire a more conscious way of living — where beauty is compassionate, business is ethical, and every small choice creates a meaningful impact.
Thank you for being part of our journey.
With gratitude,
Founder : Gyathri Patanjothi
Liv TruSelf Ventures
What We Believe
Hover to learn more — these are choices we make every day.
Ayurveda
Ancient
Wisdom
5,000 years of plant knowledge — herbs and oils chosen for their gentleness, not their novelty.
Veganism
Pure Plants,
Only Plants
No animal ingredients. No testing. An unconditional promise kept with every single batch.
Ahimsa
Harm Nothing,
Honour All
Non-violence in every ingredient sourced, every relationship held, every choice made.
Sustainability
Gentle on
Earth Always
Biodegradable formulas, minimal packaging. What returns to the earth should leave it richer.
Ethical
Fair in All
We Do
Transparency with ingredients, fairness with farmers, honesty with every person who trusts us.
Human Empowerment
Rising
Together
Founded on compassion and integrity. We inspire, protect, and empower every soul living truly
Rooted in Nature, Built for Truth
"What you put on your body should be as pure as what you put in your heart."
Liv TruSelf Ventures brings Malaysia clean, vegan, Ayurvedic wellness —and built on the belief that what we put on our bodies should never harm our bodies, our families, or our planet.
Liv TruSelf Ventures
Live True · Live Well · Malaysia
Honest Wellness,
Curated
with Care
We exist because too many families were choosing between products that worked and products that were honest about what was inside them — and we believed no one should have to choose.
Every product we carry is sourced from trusted natural and organic brands — formulas built on Ayurvedic wisdom, free from sulphates, parabens, and synthetic fragrance, and never tested on animals. We hold our partner brands to the same standard we hold ourselves: vegan, ethical, biodegradable, and honest on the label.
"We don't just distribute products. We curate trust."
Among the brands we carry is Rustic Art, a natural skincare house founded by Sunita Jaju — one of many women-led, purpose-driven brands we are proud to bring to Malaysian homes. As we grow, we continue to seek out more brands like it: founders and formulas we believe in, rooted in sustainability, organic integrity, and genuine care for the earth.
Built on the principles of Ayurveda, veganism, Ahimsa, sustainability, ethical business, and women empowerment — our mission is to make clean, safe, and environmentally responsible products accessible and affordable for every Malaysian family.
"We don't just distribute products. We curate trust."
Rooted in Nature.
Mindful of Every Drop
Rooted in Nature.
Beauty Without Harm
Pure by Nature. Gentle on Earth
Lighter on the Earth, Always
From biodegradable formulas to minimal packaging, our environmental commitment is a practice — not a promise.
0
ANIMAL TESTING
Cruelty-free stage
100%
BIODEGRADABLE
No harm to water
30%
LESS PACKAGING
Concentrated formulas
CO₂ TARGET
CARBON NEUTRAL
Delivery targets